PHD begins the year with the rollout of Source, its new global comms planning system. Susana Tsui joins PHD as CEO APAC, Bob Habeck takes over as CEO NAM and Aaron Wild takes over as CEO of PHD China. Jyoti Bansal becomes the Managing Director of the new PHD India office and Robert Ray, Toby Roberts and Guy Cousins join to head up the new Unilever Global Comms Planning Unit. Miranda Bird joins as EMEA Client Development Officer. PHD wins over 200 awards globally, including 8 Cannes Lions, 5 Internationalist Awards, 3 M&M Global Awards and 17 Effies. PHD wins the global comms planning assignment from GSK, as well as the Canada business, whilst retaining the current relationships with them in the US, West Africa and parts of LATAM. Newell Rubbermaid becomes a global account whilst PHD also wins Ferrero (5 markets), Carnival Cruises (US), Canadian Tire (Canada), SEAT (UK), Admiral (UK) and Audemars Piguet business (Switzerland).PHD takes to the main stage at Cannes for the third year running, with a talk on 'Gamification' by Jane McGonigal, a leading gaming expert. PHD also holds Brainscape in Dubai and Evolutionary in Italy. PHD's 81st office opens.
Monica Karo joins PHD as CEO NAM, Steve Williams is promoted to President of PHD New York, Toby Hack is promoted to CEO of PHD Australia and Malcolm Devoy joins the Worldwide team as International Strategy Director. PHD wins eight awards at the Internationalist Awards, including two Gold’s for Canon and Unilever’s Cornetto, five Silver’s and one Bronze award. PHD UK wins a Silver for McCain and PHD USA win a Bronze for GSK's Aquafresh at the Cannes Lions. Unilever chooses PHD to handle its global communications planning. PHD scoops 22 Media Agency of the Year accolades across the network, including AdWeek's Global Media Agency of the Year. Across the network, PHD adds Bentley, Hyatt, ANZ Bank and Swatch amongst others to its client list. ‘Overthrow: 10 Ways to Tell a Challenger Story’, PHD’s fourth book is published in collaboration with Adam Morgan of EatBigFish. PHD launches Source, a new global planning system and opens its 75th office.
Mark Holden joins the Worldwide team as Global Strategy Director. PHD celebrates its 21st birthday across the network with the launch of the ‘Big Hug’ charity initiative and publishes its third book ‘2016: Beyond the Horizon’. PHD wins Gold, Silver and Bronze awards at the Cannes Lions, with PHD UK winning three Agency of the Year awards, from Campaign, Media Week and Marketing Magazine. PHD adds SC Johnson, Sony Mobile and Hyatt Digital as Global clients and the Nordics win L’Oreal and Mars accounts. PHD’s 73rd office opens.
Howard Nead joins the Worldwide team as Business Development Director. PHD appointed to the Porsche and Elizabeth Arden global accounts as well as Kraft in the UK, Humana, GSK and Gap in the US and Unilever’s business in China, Taiwan, and India. Andrew McLean joins as CEO of PHD USA. PHD publishes “FLUID: PHD on the rising speed of influence”. PHD’s 70th office opens. PHD ends the year with 9 Media Agency of the Year awards across the network.
Cheuk Chiang joins PHD as CEO of APAC. PHD wins Media Plan of the Year in the US for Discovery’s ‘Planet Earth’. PHD’s 45th office opens.
Mike Cooper, the Chief Executive of Omnicom Media Group Asia Pacific, becomes the new PHD Worldwide CEO. PHD wins Airbus and Nokia Siemens Networks global accounts.
PHD International is launched in London to manage a growing portfolio of regional and international advertisers including Unilever in CEE.
PHD’s international presence in Europe and Asia begins. Hilary Jeffrey joins PHD as Head of EMEA. PHD wins Campaign’s UK Media Agency of the Year again. PHD launches in APAC with Hong Kong and Singapore as its first offices.
PHD’s network expansion begins with office launches in both the USA and Canada.
PHD is named as Campaign’s and Media Week’s Media Agency of the Year. Launches digital specialist division and regional media specialist division.
The rapidly growing PHD UK merges with AMV.BBDO’s media division and doubles in size to over 100 staff.
PHD launches Drum, the UK’s first in-house sponsorship and content arm.
Pattison Horswell Durden (PHD) launches. A new media agency with strategic thinking at its core, The Guardian as its first client and a staff of seven in London.