Bayer launches Supradyn active Superdesayuno (Super Breakfast), a new generation of multivitamin with minerals that mixed with breakfast – cereals, yogurt, fruit or on its own – brings all the energy you need to face the day.

PHD Spain, Bayer’s media agency, has prepared a special action consisting of a series of cooking showcases with influential chefs showing how to prepare delicious, nutritious breakfasts using Supradyn active Super Breakfast and how the public can get involved by choosing recipes from the chefs, thus entering themselves in a draw for a trip to New York.

Building on the chefs’ already acclaimed presence on many social channels for great produce, provenance and quality, the chosen renowned kitchen influencers are Alfonso López from Rechupete Recipes, Alma Obregón from Alma Cupcakes, Ana and Sara from Fit Happy Sisters, and Txaber Allué from El Fierce Chef. The cooking showcases will be broadcast weekly – on Fridays at 10am for between 20 and 30 minutes – during April on Bayer’s social networks (Twitter and Facebook – Bayer Te Cuida).

For people to select recipes from the chefs, they must participate through a hashtag, which enters them in to the draw for the trip to New York. The last draw started today – Tuesday, 24 April – which you can now vote for either recipe proposed by Txaber Allué: #BizcochoySmoothie or #ShakshukayZumo. The chosen recipe will be cooked live this Friday at 10am.

After each broadcast a 1-minute summary video is created to broadcast on the social channels of the influencers and Bayer, and the video is also embedded in branded content articles spread across generalist sites.

PHD has been the media agency managing the Bayer account since 2015.

To learn more and get involved in the action, click here