At this year’s festival, PHD and Wired co-founder Kevin Kelly took to the stage to explore why experiences will be the new currency and how the future model for business will be to “take X and add AI”.

We debated the question ‘will a robot win a Lion? and invited those not attending Cannes to enjoy an immersive VR experience through 360 footage of the seminar, events and hot spots.

As Kevin Kelly rightly states, it’s through embracing these inevitable technologies that we actually get to steer them.