Brands and the World CupAccording to Nielsen, Asian sponsors now account for 38% of World Cup 2018 deals, up from 20% in 2014; and between 2013 and 2017 China’s interest in football grew from 27% to 32%. Catch up on all the latest brand and sponsorship news in the run up to the tournament.

 

Brands celebrating the LGBTQ CommunityWith the Pride in London parade taking place this weekend, and events across the UK all summer long, brands have been showing their support for the movement.

 

IKEA Toy boxThe app uses augmented reality to let users preview how discarded cardboard can be turned into children’s toys.

 

Brands are turning to longer-term experiences to engage their target audiencesWatch out Cadbury, Ted Baker and Pernod Ricard examples.

 

Snapchat expands commerce to influencersFollowing Snapchat’s big push into commerce, the company is now making its native commerce feature available to top creators. The programme began with Kylie Jenner as the launch partner.

 

Voice orders surpass £200 per userA survey of over 500 consumers across the UK, by marketing technology company Wiraya, has revealed the average UK consumer is happy to spend in excess of £195 in an order through voice technology, rising to £232 in the case of shoppers over the age of 30.