Friday May the 4th saw many brands attempt to ride the wave of ‘Star Wars Day’ yet again, but Heathrow Airport gets a special mention for their Star Wars departure board…digital OOH creativity at its finest!

 

HEADLINES

  • The BBC, ITV and Channel 4 are in talks to create a UK streaming service
  • Facebook has unveiled an augmented reality feature for its Messenger app
  • Good news for football fans as Twitter agrees a live streaming deal with SBS for the FIFA World Cup in Russia

 

INSIGHTS

 

COOL

  • As Facebook takes on Tinder by announcing a new dating service, will we see the return of the ‘poke’?
  • Corona’s WoooHooo.com site allows you to generate unusual out-of-office gifs for when you’re next on holiday
  • Google gave its Assistant some new Star Wars-related powers for ‘Star Wars Day’, including cinema ticket-purchasing capabilities

 

DEEP READS