Working with Resolution Media and Weber Shandwick, PHD US and GSK pain relief brand Excedrin, ‘won Wednesday’s presidential debate’ according to CNN and Adweek.

The team launched a Promoted Trend for Excedrin to coincide with Wednesday nights Presidential Debate, which included tweets “The possibility of a #DebateHeadache is high. Be prepared with Excedrin,” and “Changing channels won’t help your #DebateHeadache, which is why Excedrin® is here to bring fast headache relief.”

Excedrin’s #DebateHeadache was inspired by complaints the teams noticed during the first presidential debate back in September.

You can read more on the #DebateHeadache in CampaignUS