PHD Spain brings communications and brand specialist Asier Albistur on board.

Reinforcing PHD’s commitment to thought leadership and ‘finding a better way’, Asier joins from the creative agency Cheil, with more than a decade of experience in creative agencies, consultancies and advertisers in Spain, the US and Latin America. His career has focused on defining and developing omnichannel strategies to connect B2C and B2B brands, with a great diversity of audiences in competitive markets and in full digital transformation.

Asier has worked for important clients at a local and global level including Banco Sabadell, Coca Cola, Endesa, Ferrero, Gas Natural Fenosa, IKEA, Movistar, Spain Brand, HP, Samsung, Vodafone and WiZink.

Oscar Dorda, General Director of PHD Spain commented: “Asier’s role is very important for the successful development of key projects. He will help in defining the conceptualisation, ideas, territories, etc. of the new projects and their impact on the new consumers and their needs. These new projects must make a clear difference in this complex time that the communication industry is facing and the account teams will help implement the actions in an excellent way”.

Asier explained this new role is a great challenge and opportunity for him as PHD is “one of the most innovative and strategically referenced media agencies in the market”.

The original article is in Spanish and appeared in marketingdirecto.com