Following last week’s successful stint as a continuity announcer on Channel 4, every day this week, LEGO® Batman will remind Metro readers (a free morning UK based newspaper distributed from Monday-Friday) of his own awesomeness as he barges in on a series of editorial features across all of Metro’s platforms.
Across the week, content will include LEGO® Batman’s take on the ‘Trends’ section, film reviews, a tech column and the popular ‘Rush Hour Crush’ and the ‘Good Deed Feed’ features.
Deputy marketing director of Warner Bros. UK, Martin Gough, said, “Metro is the perfect partner for us to bring LEGO® Batman’s awesomeness to life for morning commuters. He’s a natural at most things so we fully expect Metro’s readers to react with delight.”
PHD UK’s business director, Sarah Nugent said, “This week-long partnership is another great execution of our ‘Batman barges in’ media strategy for the launch of the movie. The team at Metro has fully embraced the numerous, innovative ways in which LEGO® Batman could get involved with Metro’s most-loved features.”
Grant Woodthorpe, managing director of commercial at Metro, said: “We’re always looking for new creative ways to work with our partners and we wanted to ensure we produced something special to do The LEGO® Batman Movie justice. This innovative campaign will both appeal to our valuable readers’ mind-sets and complement the humorous tone of the movie.”
The LEGO® Batman Movie is released in the UK on Friday 10th February.
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