Today, Crown Paints announces its sponsorship of Good Homes roomsets at the 2017 ‘Ideal Home Show’.
The sponsorship, which was planned by Omnicom Media Group’s PHD in Manchester is designed to highlight Crown Paints credentials with industry influencers. The campaign will run in the lead up to and after the Ideal Home Show at Kensington Olympia, the UK’s largest and longest running consumer show. (Olympia London)
Crown Paint will feature not only on the roomsets themselves but across all of Good Homes communication channels, a full page advertorial will run in the May and April issues with Crowns own ‘Look Book’ included. Also included are mentions on Good Homes website and social feeds across the show period along with additional advertorial in Good Homes disruption material at the show.
Crown Paint will amplify the sponsorship through a social media competition giving consumers a chance to win tickets to the Ideal Home Show.
Liz Hickson, Managing Direction at Darwen-based Crown Paints, said: “Sponsoring the Good Homes roomsets at this year’s Ideal Home Show is a great way to showcase our colours and inspiration to our consumers”
Karen Walker, Editor of Good Homes: “Crown Paints’ products and projects are a constant source of inspiration for the Good Homes readership – and our own editorial team – and we are delighted to be in partnership for our 2017 roomsets at The Ideal Home Show.”
Rob Nicol, Managing Partner, PHD Manchester said “This has been a brilliant collaboration between all parties – PHD, Good Homes and Crown – and we’re really excited to be see it come to life and deliver to an engaged audience”