Following last week’s successful stint as a continuity announcer on Channel 4, every day this week, LEGO® Batman will remind Metro readers of his own awesomeness as he barges in on a series of editorial features across all of Metro’s platforms.
Across the week, content will include LEGO® Batman’s take on the ‘Trends’ section, film reviews, a tech column and the popular ‘Rush Hour Crush’ and the ‘Good Deed Feed’ features.
Deputy marketing director of Warner Bros. UK, Martin Gough, said, “Metro is the perfect partner for us to bring LEGO® Batman’s awesomeness to life for morning commuters. He’s a natural at most things so we fully expect Metro’s readers to react with delight.”
PHD business director, Sarah Nugent said, “This week-long partnership is another great execution of our ‘Batman barges in’ media strategy for the launch of the movie. The team at Metro has fully embraced the numerous, innovative ways in which LEGO® Batman could get involved with Metro’s most-loved features.”
Grant Woodthorpe, managing director of commercial at Metro, said: “We’re always looking for new creative ways to work with our partners and we wanted to ensure we produced something special to do The LEGO® Batman Movie justice. This innovative campaign will both appeal to our valuable readers’ mind-sets and complement the humorous tone of the movie.”
The LEGO® Batman Movie is released in the UK on Friday 10th February.
About The LEGO Batman Movie
Will Arnett reprises his starring role from The LEGO Movie as the voice of LEGO Batman, aka Bruce Wayne, in The LEGO Batman Movie. The film is directed by Chris McKay and produced by Dan Lin, Phil Lord, Christopher Miller and Roy Lee, with executive producers Jill Wilfert, Matthew Ashton, Will Allegra and Brad Lewis. The screenplay is by Seth Grahame-Smith and Chris McKenna & Erik Sommers and Jared Stern & John Whittington, story by Seth Grahame-Smith, based on LEGO Construction Toys and based on characters from DC. Batman was created by Bob Kane with Bill Finger; Superman was created by Jerry Siegel and Joe Shuster.
From Warner Bros. Pictures and Warner Animation Group, in association with LEGO System A/S, a Lin Pictures / Lord Miller / Vertigo Entertainment production, The LEGO Batman Movie will open in cinemas in 3D, 2D and IMAX. It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
BATMAN and all related characters and elements are trademarks of and © DC Comics.
LEGO, the LEGO logo, the Minifigure and the brick and knob configuration are trademarks of the LEGO Group. © 2017 The LEGO Group. Used with permission. All rights reserved.