PHD has announced the promotion of Verica Djurdjevic from managing director to CEO of its UK offices.

Verica will take up the position in April, succeeding Daren Rubins, who is joining executive search and consultancy firm The Lighthouse Company as CEO.

Verica joined PHD in 2009 from MEC and was promoted to managing director in 2013. In her time at PHD she has been responsible for leading and growing some of the agency’s most high-profile client accounts, while being instrumental in major new business wins including the media accounts for Volkswagen Group and Virgin Atlantic.

She has also been heavily involved in developing new media learning & development initiatives at both PHD and with the IPA.

Verica said, “PHD is an amazing agency with a strong heritage and distinct culture. I follow in the footsteps of some legendary figures, and I’m both excited and privileged to be able to lead the agency into the next chapter at a such a transformational time for our industry.”

Philippa Brown, CEO of Omnicom Media Group, UK said “Leading PHD is one of the most highly coveted jobs in our industry and Verica was the natural choice. She is not just one of the most talented media agency practitioners in the UK, she is also loved by those who work with her and clients alike.

Verica’s appointment is yet another demonstration of PHD’s heritage of succession management. It is an agency built around a powerful culture and it is important that its CEO is steeped in everything it values. Verica embodies everything that’s great about PHD.”

Mike Cooper, Worldwide CEO of PHD said “PHD has enjoyed unprecedented success globally over the last 12 months in terms of new business, growth and awards hence leading one of our most important offices, PHD UK, is one of the most exciting roles not just in the UK but worldwide right now.

I’m a huge fan of Verica’s. Very few people have her leadership qualities, energy and passion. Verica has shown tremendous talent as managing director of our UK office and I am confident will rise to the challenge in her new role as CEO and continue to lead PHD UK onto bigger and better things.”