The multi-channel campaign ‘Total Travel Enlightenment’ is looking to bust myths and encourage train travel for travellers over the age of 50.
Two 20-second ads will air on Sky AdSmart, across national press and on social media.
Mark Worth, Account Director at PHD Manchester, said of the campaign: “The ability to illuminate the possibilities for older adults and challenge their perceptions about train travel made this a very rewarding brief to work on with CrossCountry.
“The buying power and lifestyle flexibility of the over-50s market provides travel brands with a massive opportunity to connect with seniors and create experiences that deliver added value.”
Richard Aldiss, Managing Director at McCann Manchester, said: “With large numbers of people electing to take holidays in the UK, the nation’s road network is really feeling the strain at peak periods.
“This campaign encourages people to see the benefits of taking the train with CrossCountry.”