Global consumers have high expectations of their brands, wanting well-being and quality of life to be delivered; GDPR hits every digital platform and global brand; and we take a look back inside the trends and themes of SXSW 2018…

 

Snapchat introduced three new capabilities of its augmented reality lenses with ‘shoppable AR’: Snapchat is opening up the floodgates, letting advertisers bring real-life shopping experiences to the digital platform.

New brand purpose infographic: What Consumers Expect of Brands When It Comes to Issues They Care About? According to a new study, 75% of global consumers expect brands to contribute to their well-being and quality of life.

Google and Target developed the first voice-activated coupon for Google Assistant: Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant.

Apple to launch premium magazine and news subscription within a year: The company acquired the app Texture which gives subscribers unlimited access to more than 200 magazines.

Inside SXSW 2018: the key tech trends that will shape 2018: SXSW is the place to discover the top trends that will define the creative landscape for the next few years. Find out the platforms, technologies and themes that dominated this year’s event.

With GDRP in the background digital protectionism is on the rise: A protectionist mindset that’s been brewing politically worldwide for quite some time is suddenly at the doorstep of every digital platform and global brand.