Lauren Port, PHD UK’s media group manager looks at what’s been happening this week, in Media Insider.
A pretty weird yet brilliantly compelling idea from Orange shows your #futureself
– you can talk to yourself in 20 years’ time about the future. Sounds bonkers, and it is really – but worth checking out.

A campaign for Nescafé took an insight about their famous red mugs, and the phenomenon of couples locking padlocks onto bridges to create a neat social/OOH campaign in Croatia

An unusual pairing of Krave chocolate cereal and MTV led Kellogg’s to this interesting digital partnership with the app Pitfall…