Guest contributor, Katy Garner Foy, PHD UK’s media planner looks at what’s been happening this week, in Media Insider.

Boo! Happy Halloween from Team Vic… read on for this week’s content, this section courtesy of guest contributor Katy Garner Foy… 

  • Now there are e-trees in Israel that convert sunlight into power to charge devices, cool water, offer free Wi-Fi and more for the benefit of their surrounding communities. I still prefer real trees.
  • A new British non-profit called Snapdonate is giving charities a fairly straightforward way to take donations through a “magic lens” app that recognizes the charities’ logos – a meaningful use of a technology that could also easily lend itself to buying other products based on image recognition.
  • Virtual reality isn’t just about visuals anymore – Dexmo allows us not only to see the virtual world, but also to feel it (using technology that allows what’s called haptic feedback)

 

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