The HSBC Group, one of the world’s largest banking and financial services organizations, has confirmed the appointment of PHD to handle media planning and buying globally, following a competitive pitch.

In a statement, Leanne Cutts, group head of marketing at HSBC said: “We have selected PHD as our preferred media planning and buying supplier as they demonstrated strong strategic skills and advanced digital transformation capabilities.

“In a complex media and communications marketplace, PHD’s overall approach stood out as being forward-thinking, yet straightforward and pragmatic.”

The account will transition immediately and span over 35 markets including the key markets of UK, US, Hong Kong, China, UAE, Mexico, Singapore and Australia.

The HSBC Group serves customers worldwide from around 3,900 offices in 67 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,526bn at 30 September 2017, HSBC is one of the world’s largest banking and financial services organizations, serving 38 million customers, helping them to fulfill their hopes and realize their ambitions.

The pitch, which involved Mindshare and Dentsu Aegis, was handled by the consultancy ID Comms.

The news was first reported last week by CampaignThe DrumWall Street Journal, AdWeek, Ad AgeFinancial Times amongst others.