The Campaign A List 2018 features:
- Mike Cooper, Worldwide CEO, PHD
- Hugh Cameron, Chairman, PHD UK
- Verica Djurdjevic, CEO, PHD UK
- Mark Holden, Worldwide Strategy and Planning Director, PHD
- Hilary Jeffrey, EVP, PHD Worldwide
Q: What’s your ambition for the year ahead?
Mike: Ensure we are cultivating an environment and work culture that helps creativity flourish.
Hugh: Elevate the challenger spirit the world needs more than ever.
Verica: Continue to build an optimistic business that seizes opportunities.
Q: What app would you redownload first after a digital detox?
Hilary: Spotify or British Airways, closely followed by Ocado.
Mark: Auto Digital Detox app (automatically deletes all apps, including itself).
This year’s A List may be characterised by a sense of seriousness but, luckily, adland’s elite are still prepared to laugh at themselves as they spill the beans on their most annoying – and sometimes even revolting – habits.
If the 2017 A List revealed an industry preoccupied by a fear of looking back – prompted by the doom that most of adland feared Brexit would bring – then at least our 2018 A Listers were given the chance to look forward. And we’re delighted that they shook off (most of) last year’s gloom to focus on positive future opportunities. Individually and collectively, professional ambition was very much on display.
Some of our A Listers used this as an opportunity to proclaim a corporate or personal mission statement that, however laudable, could sometimes appear baffling as it disappeared into the realms of management speak. Along with all the generic, uplifting guff about “utilising new tools to deliver outstanding work to fuel our clients’ growth”, there were some particular highlights of this genre.