PHD Hong Kong has appointed Michael Lee as the agency’s new head of digital. In this role, Michael is tasked with strengthening PHD Hong Kong’s digital capability and drive digital innovation across all client accounts.

A graduate of the University of California, Los Angeles, Michael comes in with extensive digital marketing experience in the areas of search, display, social & programmatic. He has worked across multiple client categories such as Automotive, Finance, FMCG, Telecom, Gaming, Entertainment, and Tech and key accounts such as Toyota, Verizon, Kraft, Reckitt Benckiser, General Mills, Sony Entertainment, to name a few. Prior to joining PHD Hong Kong, Michael was the senior manager for iCrossing, a digital marketing agency based in San Francisco.

Ray Wong, CEO PHD Hong Kong commented, “Talent is what holds our business together. PHD has always invested ahead of the curve in the digital space and with Michael’s proven track record, we will continue to find a better way through more engaged, innovative and insightful solutions for our clients. It is great to have Michael on board.”

“Digital is the world that we live in and the opportunities are endless. PHD is an agency with a clear competitive edge, rooted in innovation and strategic planning. One of the fastest growing agencies on the block, I am excited at the opportunity and look forward to driving PHD to further heights of excellence,” said Michael Lee.

Michael’s appointment is effective immediately and he reports to Ray Wong.