Mike Cooper, PHD Worldwide’s CEO, recently sat down with Campaign Asia’s editorial director Atifa Silk, to talk about his global role and what keeps him up at night.
It’s been a fantastic year so far for PHD. Launching in 1990, as the world’s first planning-led media agency, PHD has just marked 25 years of strategic planning and innovation. PHD APAC has won Campaign’s Media Network of the Year four times in six years and holds the title of the world’s “most creative media agency” for nine consecutive years showing how far the agency has come and grown. Maintaining this momentum is what keeps Mike Cooper up at night.