Big winners on the night included: Whirlpool “The Journey of Thrilling Sound” VR Experience winning ‘Best of the Best – Use of Media Platinum Award’, and the Silver Award for both “Best Use of Integrated Media” and “Best Interactive Campaign”. The other big winner was Nike’s “YOU CAN’T GUARANTEE A WIN, BUT YOU CAN GUARANTEE A FIGHT” campaign, winning multiple awards including the ‘Best of the Best – Creative Platinum Award’, ‘Best Use of Integrated Media Gold Award’ and ‘Best Poster Campaign Silver Award’, as well as two public voting awards “My Favourite Campaign Gold Award’ and ‘Youth’s Favourite Campaign Gold Award’.

All advertising campaigns launched in the MTR media platform from 1 January to 31 December of the award year were automatically qualified as entrants to the Awards. Each year, approximately one hundred campaign finalists competed for the Awards.

The  full article with all the winners and members of the Judging Panel appeared in MENAFN.com