At this month’s Social Media Week conference in Lagos, Nigeria, PHD Johannesburg MD Wayne Bishop said change for Nigeria is imminent and it is best to evolve and be abreast of it.

Bishop said the implication of this evolution will reflect on consumers as this technology would enable Nigerians to be more efficient, aiding people with explorations, agencies and marketing , as media agencies can gather data for improved services and experiences. Speaking on the readiness of the Nigerian market for Artificial Intelligence (AI), Bishop noted that the country is a huge player considering its mobile penetration status.

“Nigeria has one of the highest mobile penetrations in the world with basic phones that perform the basic functionalities of any Smartphone. With this, AI will be operational,” he said. He also noted that innovation in Nigeria is non-linear, as there has been apparent demonstration of improved technology, adding: “We have linear and non-linear innovation. Linear innovation is when we had a transition from radio to Walkman, to Discman, to minidisc, to MP3. It was basically an improvement of each technology.”

“Nigeria is non-linear. Innovation truly comes from West Africa, East Africa and South Africa. This means that when virtual web comes here, it will leapfrog out of our desktops, websites and into other connecting devices to innovative forms and not necessarily in a linear form,” he stated.

Speaking on the launch in Nigeria, Bishop noted that the Nigerian market is ripe, riding on her independence from oil. Nigeria has been redefining herself due to the decline of oil prices, and capitalising on her strong enterprising spirit. “We had a soft launch in South Africa, however, this is the main launch in Africa,” he said.

Corroborating him, PHD Nigeria Limited MD, Dozie Okafor, noted that technology is beyond the creation to utilisation; technology is to be used. It does not really matter who created it, what matters is how you use it to enable your work.

The full article is authored by Ibukun Igbasan and first appeared on Uncova.com