In a move demonstrating PHD’s commitment to clients and investment in talent, Kel Hook returns to PHD in the newly created role of regional head of global clients & integrated growth. Formerly, the chief strategy officer of PHD China, Kel will lead PHD’s roster of global clients with a focus on ensuring consistency and excellence in PHD’s product, service delivery, innovation strategies and new partnership opportunities.  Working very closely with Susana Tsui, PHD APAC CEO, and Chris Stephenson, PHD’s regional head of strategy, Kel will strengthen PHD’s services to clients across the region.

An experienced brand strategist and agency leader, Kel has over 20 years of experience in creative agency management, strategic planning, communications and media strategy. Kel re-joins PHD from Converse Asia Pacific, where he was the senior marketing director, prior to which, he was with PHD China for 3 years.

Commenting on the appointment, Susana Tsui, PHD APAC CEO, said, “Firstly, it’s simply great to have Kel back in PHD. We believe that a positive and nurturing culture creates business momentum and the agency with the strongest culture delivers the most innovative media product through its people. Kel’s reappointment is a testament to PHD’s unique culture that acts as a magnet in attracting the best talent to work for us. Kel has a proven track record of enhancing growth and did a fantastic job while in PHD China in driving innovative thinking to create value for our clients and their brands. I am confident that Kel will further elevate PHD’s value proposition to our global clients in his new role”

“I am incredibly excited to be rejoining PHD at a time where more and more clients are recognising the difference an agency’s culture, people and product can make in driving brand growth around the region,” said Kel Hook, on his reappointment.

Kel’s appointments is effective immediately. He will report to Susana Tsui and be based in Singapore, PHD Asia Pacific’s regional headquarters.