PHD will engage delegates in a way never before seen at Spikes Asia, come September 11,2015.  The PHD session at Spikes Asia will launch PHD’s latest publication Sentience: The Coming AI Revolution and the Implications for Marketing, a book that explores the impact Artificial Intelligence (AI) will have on the world of marketing, in AsiaPacific.

Styled as a quiz show panel, featuring four contestants from diverse backgrounds, and a moderator – Chris Stephenson, PHD’s APAC head of strategy and planning – the session will test contestants’ knowledge on the subject of AI whilst also debating the implications of AI enabled marketing. The session is designed to entertain and educate the audience in equal measure while demonstrating how AI will impact not just the world of marketing and advertising but our daily lives.

The four contestants for the panel are

  • Julian Corbett – Founder and CEO ofplayTMN
  • Rob Campbell  – Regional Head of Strategy, Wieden and+Kennedy
  • Jean Danker – MediaCorp Class 95FMDJ
  • Wynthia Goh – Director of Digital and Social, SAP Asia Pacific andJapan

 

“PHD thrives in a culture of creativity, innovation, ahead-of-the-curve thinking and thought leadership and we felt that the Spikes Asia platform resonates similar values – a celebration of the best ideas around the region as well as a peek into the future of advertising. As such, Spikes Asia is the ideal event to launch our latest piece of thought leadership on a future forward topic like Artificial intelligence. The fit is seamless and we are really excited to present Sentience on the main stage. Each of the contestant are leaders in their field and brings a fresh perspective, not to mention share some great energy on stage,” said Susana Tsui, PHD’s APAC CEO.

“Artificial Intelligence will be one of the most transformative technologies the world has ever seen,a new utility that uses the data from billions of people and objects to perform tasks, provide services and adapt and learn as it does so.  Marketing and communications won’t be spectators to this greatest show on earth – they will be transformed by it. In Sentience, PHD again explores how technological advancement will create tantalising possibilities for marketers and agencies. Our algorithms are set to wake up – get ready to say hello,” said Chris Stephenson, PHD’s APAC head of strategy and planning.

Sentience provides a comprehensive history of AI – what it is, where it started and the road leading to today – and builds a picture of ‘the future of intelligence’, offering a peek into the AI-driven world of 2029 and the implications of AI enabled marketing.

The PHD session is scheduled at 12.05pm on Friday, 11th September on the Inspiration Stage at Spikes Asia. Visit the session to find out who will be crowned the winner of Sentience: The Artificial Intelligence Gameshow.

Available on iOS and Android, the official 2015 Spikes Asia App is your go-to guide for the latest news and programme information, both before and during the festival. As official sponsors of the Spikes Asia app, PHD will offer delegates an opportunity to request a free copy of the book via theapp.

Sentience is also available to purchase from Amazon, the iBookstore and Google Play, with all proceeds going to UNICEF.