Anna will sit on the agency’s leadership team, reporting to chief strategy officer Stewart Gurney, and will “be charged with championing the strategic function for the Melbourne office, working closely with the wider national strategy team to challenge the status quo”.

Of the appointment, Anna said: “I’m thrilled to be joining an agency that shares my passion for developing strategic insights, tools and ideas; to inspire and produce famously effective work that drives growth for brands. I was impressed and inspired by PHD’s culture that empowers staff to challenge the status quo, that they embrace the psychology of how people make decisions as well as their ability to execute advanced thinking, flawlessly.”

Luciana Slade will also be joining PHD Melbourne as business director for ANZ. Luciana replaces Kathryn Weatherlake who has been promoted to group business director working across brands including Priceline and Bakers Delight. Luciana has worked agency side across auto, FMCG and finance both locally and overseas.

Luciana said she was pleased to be joining one of Australia’s fastest-growing agencies.

Group business director Simon Lawson said: “Having recently renewed our long-term contract with ANZ it is great that we can bring in fresh new talent to continue to deliver innovative and forward thinking ideas for ANZ, we are extremely excited for Lucinda to join us. We have a lot of strategic thinkers at PHD Melbourne, it is in our DNA, but having an assigned resource dedicated to driving this agenda is going to be hugely beneficial.”