Last week saw the launch of Sentience: The Coming AI Revolution and the Implications for Marketing in Australia as PHD hosted an exclusive breakfast event at the Sydney Theatre Company.

Mark Coad, PHD Australia’s CEO, opened the event and introduced national head of strategy, Stewart Gurney, who proceeded to take clients from PHD’s Sydney office through an introduction to SentienceSentience provides a comprehensive history of Artificial Intelligence – what it is, where it started and the road leading to today – and builds a picture of ‘the future of intelligence’, offering a peek into the AI-driven world of 2029 and the implications of AI enabled marketing.

All attendees had been sent copies of Sentience prior to the event, so armed with some knowledge on the subject AI, the floor was opened for questions before the event closed.

In a partnership with AdNews, the first 100 new subscribers to the AdNews email newsletter received a free copy of the book.  You can read more coverage on AdNews here and here.

Sentience: The Coming AI Revolution and the Implications for Marketing is available to buy now via phdsentience.com with all proceeds going to UNICEF.