We are delighted to announce that PHD Australia has won global FMCG giant Unilever’s media business following a competitive pitch involving incumbent Mindshareand Initiative. The win follows a global review that kicked off in January this year and the scope of the win involves all media planning and buying for Unilever in Australia

Unilever said in a statement: “Unilever Australia has completed the review of its media planning and buying agency services, as part of the Company’s global policy to periodically evaluate media arrangements. The review included the current incumbent Mindshare along with PHD and Initiative Media. Unilever is pleased to announce PHD has been appointed as the media agency for Unilever Australia and New Zealand.”

Susana Tsui, CEO of PHD APAC said, “This win is a testament of PHD’s focus to deliver consistently the highest standard media services through strategic approaches, purposeful innovation and creativity.  Unilever is a very significant win for PHD.  Not only does it add to our overall growth momentum in the region, Unilever is the perfect partner that actively encourages PHD to push the boundaries in our thinking to produce innovative work that delivers proven business results. This is what makes our partnership magical.”