First published in Branding in Asia 

PHD China has announced the appointment of Paul Yan as General Manager of Performance tasked with boosting PHD’s existing team by “developing integrated, performance oriented media solutions and data-driven marketing strategies.”

Paul joins PHD from Performics China where he worked with brands such as Wrigley & Mars, Mead Johnson, Diageo, iRobot, Bacardi, Mercedes-Benz, Chanel, Microsoft and Uber.

Paul will report to Lars Bjorge, Chief Digital Officer of PHD Greater China

“Paul has extensive experience within the performance field, in addition to also having significant client side B2B sales experience, with the practical approach to building solutions that B2B marketing provides,”said Lars. “We are delighted to have him on board as we look to take our digital expertise on to the next level.” he added.

“I’m delighted to join PHD, known for its unique culture and bold, out of the box media solutions. I look forward to working with my colleagues to expand on their performance marketing skills and closed loop marketing systems to enhance both brand equity and performance.” shared Paul Yan, General Manager of Performance at PHD China.