PHD Copenhagen has received two shortlists for the Danish Advertising Effectiveness Awards.  

The shortlisted campaigns are;

  • Tuborg Beer – The Green Favorites
  • Aids Foundation – The Kiss Day Campaign / World AIDS Day

The awards will take place on November 27th in Copenhagen

The Advertising Effectiveness Awards are the most prestigious and demanding in the industry. The AEA works under the concept “Advertising Examinations” and has three main objectives:

  • Clearly demonstrate, using measurable criteria that advertising works
  • To gain a better understanding of the critical role advertising plays in marketing
  • To analyze advertising effectiveness and continuously improve methods to assess advertising effectiveness

For more information on the Danish Advertising Effectiveness Awards click here