The event brought together the Australian agency community on the first day of Autumn to determine who were the best swimmers in agency land, all in aid of raising money for hospitalised children and their families.


The event has built huge momentum since its inaugural year in 2017, with agencies running training sessions months before the event and even rumours of changing hiring policies to recruit the strongest swimmers.

The day was great success; 120 people from media and advertising agencies attended to compete and helped Facebook raise $5,204 for The Starlight Foundation.

PHD Australia and OMD were crowned in joint first place (as the teams were too exhausted to compete for outright victory). Waveshare – a combined Wavemaker and Mindshare team – placed second, and Dan & Zenith placed third.

Ellie Rogers, head of agency sales at Facebook in Australia, said: “Giving back to the agency community is important for us as a business. Sometimes it’s important to stop and say thank you – and where better to do it than at Icebergs [Bondi Beach] on a beautiful day.

“It was great to see so many people put on their cossies and join us for the afternoon for a good cause to support The Starlight Foundation.”


The full article appeared on as part of a Facebook News round-up