The event in Accra was dubbed “The Man and Machine Dialogue” and held under the theme, “The closing gap between technology and humanity: impact on the role of the marketer and the marketing consultancy”.

In his keynote statement, Ladzekpo observed that information and communication technology trends going back to the 1950s had set the stage for devices to collect massive amounts of data which is now fueling the technology-driven disruption of whole industry sectors such as hospitality and transportation, globally.

“Data is the new oil and Google is the new ExxonMobil”, he said.

“Billions of consumers around the world, including those in Ghana, keep their smartphones glued to their sides, 24 hours a day. But, as both hardware and software become smarter, we will start to move beyond screens and devices will fade away. Virtual assistants will autonomously organise our lives, bots will run businesses.”

PHD’s latest thought-leadership publication, “Merge: the closing gap between technology and us”, was formally launched in Ghana. The book explores a future in which humanity and technology become inextricably linked and addresses the urgent implications for marketing and reveals exciting opportunities for brands.

In his closing remarks, the vice-president of the CIMG, Daniel Kasser Tee, commended PHD for their consistent thought-leadership through the many books they have published over the years. “We chose to partner with PHD Media because we have found this group is interested in discussing topics and subjects that contributes to business development and also contribute to nation building.”

The article was originally published in ModernGhana.com