PHD invited contacts to ‘open arms instead of cards’ as offices from Auckland to Miami, Norway to Malaysia, sent Christmas wishes via e-card and donated the money that would have otherwise been spent on cards to charities close to their hearts (see below).

PHD’s ‘Big Hug’ initiative launched in 2011 to celebrate the network’s 21st birthday and since then has seen PHD agencies across the world raise millions of pounds in donations and contribute thousands of hours to good causes.