The Mobile Marketing Association has announced its winners for the 2015 Smarties™ India which sees PHD India receive 6 metals for its work on Hindustan Unilever and Lakme.

The full details are;

Product/ Service Launch
Gold- Lakme and PHD India “Lakme Makeup Pro”

Relationship building/ CRM
Gold- Hindustan Unilever and PHD India “Kan Khajura Tesan”
Silver- Hindustan Unilever and PHD India “Consumer 360”

Brand Awareness
Silver- Hindustan Unilever and PHD India “Kan Khajura Tesan”

Promotion
Bronze- Hindustan Unilever and PHD India “Consumer 360”

Innovation
Bronze- Lakme and PHD India “Lakme Makeup Pro”

Joyti Bansal, PHD India’s managing director commented on the win: “Mobile is a key competent of our overall strategy offering for our client. It is an influential touch-point especially in the Indian context and going forward, we will continue to hone our expertise in this critical area. The SMARTIES wins are motivating and we are thrilled with the result.”

The MMA Smarties Awards is the world’s only global mobile marketing awards program honouring innovation, creativity, and success. For more information about the awards and the full list of winners, click here.