This outstanding scoring comes after PHD India won Gold at Campaign Asia-Pacific’s Agency of the Year Awards in 2017 and the Mumbai office placed 32nd in WARC’s ranking of top media agencies globally.
Campaign India assessed PHD’s 2017 performance based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
The year started off with a digital unit being set up in PHD’s Mumbai office on the back of the agency bagging the global media mandate for Volkswagen in 2016. The team comprised of new hires that included data scientists and talent from the tech, luxury marketing, and brand communications backgrounds.
PHD launched four new specialised business units to diversify its business – PHD Studios (content solutions), PHD Analytics (data and analytics offering), PHD Programmatic and PHD e-commerce.
New business came in the form of ABinBev (media planning and buying), HP (search), Cipla (media planning and buying) and Kazo (media planning and buying) among others.
Young talent was put at the forefront in 2017, and that resulted in Ronnie Thomas and Tejas Shah travelling to the Cannes as the winners of the Young Lions competition for Media.
Along with Gold at the India Media Agency of the Year, PHD also won Bronze and Silver at the Campaign India Digital Crest Awards.
The agency is also working on a partnership between Unilever and JIO, and believes this could potentially create multiple firsts in India and the world.