PHD India has strengthened its leadership team in Delhi to accommodate the demands of fresh growth from North India, including the appointment of Vivo’s digital mandate earlier this year. The agency has appointed Dipika Bhasin as Head of the Delhi office while Anuj Madan has been elevated to Delhi Digital Lead.

Bhasin brings over 17 years of experience, joining from sister-agency, OMD, where she spent six years and most recently served as Vice President for the Delhi office. Prior to joining Omnicom Media Group in 2011, Bhasin developed extensive media experience through roles at Zee Telefilms, Carat and Aircel.

Madan is an award-winning digital professional with well-rounded experience in transforming digital businesses for brands like Renault, HP India, Samsung, Amex, Lufthansa and Swatch, among others, over the last 12 years. Prior to joining Omnicom Media Group in 2015, Madan served as a Business Director at Cheil Worldwide and Mindshare, leading the digital business to build brands by driving high performance marketing.

Speaking on the appointment, Jyoti Kumar Bansal, CEO of PHD India, commented: “The appointments reflect the growing demands of our clients based in North India and the volume of activity the Delhi office now manages, especially after the Vivo digital account win and the growth in mandates from HP, SC Johnson and other clients. With Dipika’s deep-rooted knowledge of the North India market and how to make brands thrive there, as well as Anuj’s digital prowess, I am confident that we will continue to see more impressive wins come out of our office in Delhi.”

Bhasin said: “PHD has demonstrated impressive growth, having been recognised as Campaign’s Agency of the Year last year and won prominent international and local business in recent years. I am excited to be joining the team and continuing the momentum in Delhi and North India.”

Madan added: “It’s been great to have played a part in PHD’s growth journey in Delhi during my role at Omnicom Media Group, with the recent Vivo win a testament to the agency’s superior digital offering in the market. I look forward to working with Vivo and our other clients in North India on raising their digital credentials and driving real business performance for them as a result.”