PHD International’s media planner Shona Read looks at what has been inspiring people this week;

“If you don’t know where you are going, any road will get you there”- Lewis Carroll

VIDEOS

 

PODCASTS

  • Desert Island podcast of the week – This week’s castaway is Prof. Peter Piot – A celebrated microbiologist and virus/disease researcher; Piot has worked for WHO the UN and is responsible for putting AIDS on the political agenda
  • TED podcast of the week – Keeping secrets – Do they do more harm than good? And what good does it do when we keep vs. share?

 

INTERESTING ARTICLES, STORIES OR SPEECHES

 

The power of context: This week, something a little lighthearted, with 14 ad placements that changed the meaning of the ad completely (See main picture)