The World’s First All LEGO Ad Break

Warner Bros., PHD UK


What we did

To promote the launch of the new LEGO movie and show that it was a film for adults as well as for kids, we created the world’s first all-LEGO TV ad break.

We asked four well-known UK TV advertisers – the British Heart Foundation, British Telecom, and Premier Inn hotels – to recreate their TV ads using LEGO.

What they did

Six million people watched the three and a half minute all-LEGO ad slot, and quickly took to social media to talk about it.

What it achieved

This stunning campaign scooped countless awards and increased box office revenues for the film by five per cent in the opening week, delivering a return of £5.96 for every £1 spent by the client.