The sponsorship was planned and negotiated by PHD Manchester and content agency Drum. It includes a series of TV idents to align Crown’s high-performance brands with customers interested in British history, landscapes and architecture.

The campaign started this week and will run until the end of the year with Crown, Crown Decorating Centres and Sandtex sponsoring documentaries about British cultural treasures such as the National Trust, cathedrals and the palaces at Balmoral, Buckingham and Windsor.

“We’re very pleased to see this sponsorship come to life, as it is a unique opportunity to align Crown’s diverse product range with the inspiring interiors and landscapes that have captured the imaginations of British storytellers across the ages,” said Mark Worth, Account Director at PHD Manchester.

The full article is authored by Simon Austin and published in ProlificNorth.co.uk