This story was first published on mUmbrella.

PHD Melbourne has restructured its office with strategy director Danial Isaac being promoted to general manager as founding member Angela Feruglio departs.

As part of the changes with business director Angela departing, Simon Lawson has been promoted into the role of group business director on PHD Melbourne’s biggest client ANZ.

“Our Melbourne operation is at a size where we now need a general manager,”said Toby Hack, PHD Australia’s national managing director. “It was obvious to us that we already had the perfect candidate at PHD Melbourne in Daniel.

“Daniel is a fantastic operator and this role will truly play to his strengths and experience and allow further growth for the agency,”

Angela was a founding member of PHD’s Melbourne office, and led the account when it first won the ANZ account from Mitchells in 2012.

CEO Mark Coad said in a statement: “After many discussions PHD Melbourne and Angela have agreed to part company. Angela has made a tremendous contribution to PHD Melbourne from day one. She has played a key role in the growth that we have achieved.

“She will be missed and we are very grateful to her for the contribution she has made”.

PHD Melbourne has now doubled the size of its office since it opened three years ago on the back of new business wins including SAP, Priceline, the Cancer Council and Haymes Paints.

On the promotion of Simon, Mark said: “Simon has been pivotal in driving an extremely solid relationship with PHD Melbourne’s foundation client, ANZ.

“His leadership, strategic ability and innovative thinking are world class. It’s only natural that we look to extend his good work further with ANZ.

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