First published on Adlatina.

PHD  appoints Fernanda Campos as its new general manager, effective September 4 of this year, reporting to Riccardo Ferraris, CEO of OmnicomMediaGroup México. Fernanda, joins the group after serving as VP of Customer Service for Mindshare Mexico.

About his appointment Campos said: “Having worked from several fronts of the business, I hope to bring an efficient way to continue the digital transformation of the network and to add the best technology in the market and the analysis of data to take advantage of the opportunities of a market changing. The opportunity to join PHD Mexico, under the leadership of Riccardo Ferraris at a time when the agency is growing both after transformational victories like Volkswagen Group and Ferrero, was incredibly attractive. At a time of transformation in our industry, clients need their agencies to have a 360-view of their challenges and the foresight to be proactive in guiding them through their own transformation processes. PHD’s uniqueness lies in its focus on planning excellence and better talent in the industry and the ability to be both partners and consultants to its customers throughout this process; taking digital learning and advancement in other markets, where PHD has a great deal of experience. ”

Riccardo Ferraris, CEO of OmnicomMediaGroup says: “I am delighted to welcome Fernanda to the PHD Mexico team. We have worked hard to incorporate our diverse talent management teams into our management teams, and as such, I feel the knowledge that Fernanda will bring to the agency will be invaluable to ensure that we continue to serve our clients at the highest level. I am very happy that PHD has been the agency to attract Fernanda at this stage of her career. ”

Fernanda has more than 15 years of experience in the industry. He started his career at Initiative Mexico and before joining PHD he served as VP of Customer Service for Mindshare Mexico and prior to that he served as Country Manager at LAMAC (Latin American Multichannel Advertising Council)