PHD New Zealand has announced key agency appointments in New Zealand, marking changes to its senior leadership structure. Nikki Grafton, former managing director of Spark PHD, has been named managing director of both Spark PHD and its sister agency (specializing in online) PHDiQ while Jane Stanley, who had been heading up PHDiQ and PHD’s strategy function as strategy director since 2012, has been appointed as managing director of Resolution Media and Accuen – two of Omnicom Media Group New Zealand’s specialist digital units.
PHD New Zealand CEO, Louise Bond, said, “both appointments further solidify our multi-award-winning agency’s ‘Connected Specialists’ positioning and business structure. This unique model sees account teams connecting with dedicated best-in-class experts across Spark PHD, PHDiQ and Spark PR & Activate – from strategy, trading, biddable media, programmatic and data through to online content, social media, PR and activation – providing clients with plans that ultimately deliver optimum results.”
“The majority of Nikki’s 15 years with PHD has seen her in senior management positions, the last four of these as Managing Director of Spark PHD. Consequently, Nikki has played a major role in the shaping of our businesses over the years, including establishing our digital division back in 2007. Nikki is brilliantly placed to lead the broader media business teams.”
“If Omnicom Media Groups’s other markets can be used as an indicator of success, centralised leadership will result in our clients benefitting from more streamlined servicing across both online and offline,” added Louise.
PHD will shortly be announcing a newly-appointed Group Strategy Director, which Louise says will be equally exciting news for the agency and its clients alike.
Jane and Nikki will continue to service PHD Group clients in their respective new roles, which are effective immediately.