PHD is delighted to announce the appointment of Forsyth Thompson into a newly created role of Head of Performance.
Forsyth, who joins the agency 1 August, 2016, will take the charge of leading integration and performance across both Search and Programmatic.
Louise Bond, CEO, PHD says “Search and Programmatic should be symbiotic in a world where digital is assuming more and more importance in a media strategy. We’re hot on solutions which enhance the way data, trading and technology work together.
“Forsyth brings with him vast experience across digital marketing strategy, search engine optimisation and biddable media. He’s hugely respected in his field and we’re really excited to have him joining our team.”
The position further solidifies PHD’s unique position of senior specialists sitting alongside the client service teams.