Our 2018 partnership with Journal Media will further cement Volkswagen as the leading motor brand for innovation and technology.”  (Simone Parfrey, Account Director, PHD Ireland)

Journal Media has announced the launch of a new year-long ‘Making The Future Real’ partnership with Volkswagen Ireland. The partnership will bring Volkswagen’s brand strategy to life throughout 2018.

Through a brand new monthly podcast, an exclusive live panel event and a fortnightly ‘Future Focus’ editorial series, TheJournal.ie and Volkswagen will ‘Make The Future Real’ by looking ahead at how future trends in areas such as tech, media, design and health will impact on reader’s lives. All of this content will build on Volkswagen’s unique reputation for smart tech, innovation and excitement.

Mark McGrath, Head of Marketing at Volkswagen Ireland said: “Volkswagen continue to be at the forefront of automotive technology trends, such as autonomous driving, in-car connectivity, e-Mobility and intuitive design. Our partnership with TheJournal.ie will communicate this through meaningful, user-focused content. We’re delighted to be working with Ireland’s leading digital news source and look forward to developing the partnership throughout the year.”

According to Cameron McDonnell, Sales Strategy Director at Journal Media: “It has been really interesting working with Volkswagen & PHD on this collaboration . It’s great to work with such an innovative brand that shares similar values and also the belief that by creating great content for our readers, we can create a truly powerful partnership.

“We are really excited to roll out a number of new features in the coming months that will showcase Volkswagen as real innovators in the motor industry.”

Simone Parfrey, Account Director at PHD Ireland added: “As technology continues to herald the changing tide of the motor category, our 2018 partnership with Journal Media will further cement Volkswagen as the leading motor brand for innovation and technology.”

This article originally appeared in AdWorld.ie