Festival of Media Global has announced its shortlist, which sees PHD celebrate a record number of shortlisted entries with 41 across 23 different campaigns – the second largest haul of shortlisted entries by network.

PHD offices across Australia, Canada, China, Czech Republic,  France, Hong Kong, New Zealand, Taiwan, UAE, UK and the US have been recognised by Festival of Media Global and named in this year’s shortlist.

The full list of shortlisted campaigns are;

 

CONTENT

Best Branded Content in digital channels
Back to School, Old Navy – PHD US
Data-driven Drama Resolves a Social Stench, Rexona – PHD Hong Puck Cook with Her,  Arla Foods – PHD UAE

Best Branded Content in traditional / non-digital channels
Continuity Bat, The LEGO Batman Movie – PHD UK
Google Home for the Holidays, Google Home – PHD US

Best Influencer Campaign 
Is it okay for guys?, Lynx (Axe) – PHD UK
SKODA x Handsome Dancer “CoinciDance”, Skoda – PHD Taiwan

Best Use of Content  
24-Hour Doctor, Lifebuoy – PHD China
Batman Barges In, The LEGO Batman Movie – PHD UK
Wiggle While You Brush With Macleans, MACLEANS – PHD Australia

Best Use of Live Streaming

If it’s not fun, why do it? , Ben and Jerry’s – PHD Australia
The Luckiest Media Campaign Ever, Lotto 6/49 – Sid Lee Media (agency under PHD Network)

 

 

INSIGHT & TECHNOLOGY  

Best Use of AR / VR Technology
A Sedan Re-Imagined, Audi – Touché!PHD
The App That Made Milk Carton Sing!, Quebec Milk Producers – Touché!PHD

Best Use of Data & Insight Award 
24-Hour Doctor, Lifebuoy – PHD China
Data vs Car, VIA Rail Canada – Touché!PHD
Is it okay for guys?, Lynx (Axe) – PHD UK

Best Use of Geo-Location  
Data vs Car, VIA Rail Canada – Touché!PHD

Best Use of Mobile   
The App That Made Milk Carton Sing!Quebec Milk Producers – Touché!PHD

Best Use of Technology
The App That Made Milk Carton Sing! Quebec Milk Producers – Touché!PHD

Effective Use of e-Commerce    
Euphoria Marketing, SportChek – Touché!PHD

Seat Prime Day Amazon, SEAT – Re-mind PHD

 

MEDIA

Best Communications Strategy  
Embrace The Extraordinary With OMO, OMO – PHD China
MailChimp Did You Mean?, MailChimp – PHD US

Best Engagement Strategy
24-Hour Doctor, Lifebuoy – PHD China
Embrace The Extraordinary With OMO, OMO – PHD China
Google Home for the Holidays, Google Home – PHD US
Spark Santaline: One Phone Call, Two Magical Christmases, Spark – PHD New Zealand

Best Event, Experiential or Sponsorship Campaign   
KB Band Academy, KB – PHD Czech Republic

Best Launch Campaign  
Batman Barges In, The LEGO Batman Movie – PHD UK
MailChimp Did You Mean?, MailChimp – PHD US

Best Local Execution of a Global Brand
Embrace The Extraordinary With OMO,  OMO – PHD China
Google Home for the Holidays, Google Home – PHD US
Is it okay for guys?, Lynx (Axe) – PHD UK

Best Use of Real-time Marketing
Data vs Car, VIA Rail Canada – Touché!PHD

Best Use of Traditional or Ambient Media
Your Everyday Coach, Sports Experts – Touché!PHD

Collaboration Award      
24-Hour Doctor, Lifebuoy – PHD China
The App That Made Milk Carton Sing! Quebec Milk Producers – Touché!PHD

Impact Awards 
DB: Beer Bottle Sand, DB – PHD New Zealand

The Creative Use of Media Award    
DB: Beer Bottle Sand, DB – PHD New Zealand

The Effectiveness Award
Wiggle While You Brush With Macleans, MACLEANS – PHD Australia