This story was first published on The Arabian Marketer

With its number of clients growing in the region, PHD has now expanded its footprints in Lebanon. Based in the Capital, the office at Beirut will be headed by industry veteran Maroun Hassoun who has taken the role of General Manager.

The Omnicom Media Group-owned agency is expected to expand further throughout the Middle East in the coming months.

PHD will bring its expertise to Lebanon, the market that introduced advertising to the region. The agency has grown substantially since its opening in Dubai a decade ago, both in terms of clients and service offering. Its approach to data and digital has attracted many blue chip advertisers such as Unilever, Arla Foods and Ferrero, to name a few.

Maroun, whose mandate will include Lebanon and the Levant region, previously served as investment director for the Levant region at MCN. He will report to Elda Choucair, CEO of PHD MENA, and lead his team from an office located in the Mar Mikhael district of the Lebanese capital.

“PHD’s growth story and award-winning performance are the result of its strong innovative thinking and challenger attitude. They have served us and our clients very well and we’re now looking forward to injecting this fresh perspective into the Lebanese market, where our clients expect us to be. Lebanon is where the Middle East’s media and advertising industry was born and still is the source of much of its professional talent. Maroun is a prime example of this. He has the skills, expertise and attitude we need to take PHD and its clients to great heights in this demanding market,” said Elda.

“Having spent my entire career in the marketing industry, I can say that I have watched the rise of PHD with awe. Over the last 10 years, it has never stopped pushing the boundaries, thanks to its unique culture, to exceed expectations,” said Maroun, adding, “I feel an equal sense of responsibility in maintaining and developing this mindset, and excitement about the opportunity to tangibly make a difference in a market I know so well. This isn’t just a new chapter; this is truly a new beginning.”