The shortlists have been announced for the 2018 Mumbrella Asia Awards, revealing that PHD has been shortlisted 17 times, including two in the Media Agency of the Year category, for their work with HP, Volkswagen Group, Vivo India and more. The total shortlist count makes PHD the most shortlisted agency in this year’s awards show.

A record number of entries were submitted this year from across the Asia-Pacific region, and a jury of 200 whittled down the first round to more than 150 entries across 30 categories.

PHD, along with the other nominees, will go on to present their case to a live jury at Singapore’s Maxwell Chambers on 11-12 October 2018. The winners will then be announced at the awards ceremony, which takes place at the InterContinental Hotel Singapore on 15 November.

The PHD Malaysia, China, Singapore, Taiwan and India teams represent PHD APAC across 12 categories, including two shortlists for PHD China and PHD Singapore under Media Agency of the Year.

PHD is shortlisted in the following categories:

Media Agency of the Year
  • PHD China
  • PHD Singapore
Mumbrella Award for Bravery
  • Unsuay – Bonsey Jaden (Malaysia) with PHD Media (Malaysia) for Prudential Assurance Malaysia
Mumbrella Award for Insight
  • 24 Hour Doctor – PHD (China) for Lifebuoy
  • Unsuay – Bonsey Jaden (Malaysia) with PHD Media (Malaysia) for Prudential Assurance Malaysia
Mumbrella Award for Data-Driven Marketing
  • Emotive Automotive – PHD (Singapore) for Volkswagen Singapore
Mumbrella Award for Collaboration
  • The Mood Menu – Bonsey Jaden (Malaysia) with Spotify Asia, Cornell University (New York) & PHD Media (Malaysia) for Ikea South East Asia
Media Idea of the Year
  • Finding Buried Treasure – PHD (Singapore) for SAP
Social Idea of the Year
  • Škoda X Handsome Dancer ‘CoinciDance’ – PHD (Taiwan) with Redbit Pictures for Škoda Taiwan
Best Use of Content Marketing/Native Advertising Work
  • HP & IPL #ReinventYourGame – PHD India for HP India
Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
  • Imagining the Office of the Future – PHD (Singapore) with Blippar for HP
Engaging with Millennials Award (sponsored by One Championship)
  • From Fear to FOMO – PHD (Singapore) for Resorts World Sentosa
  • Unsuay – Bonsey Jaden Malaysia with PHD Media (Malaysia) for Prudential Assurance Malaysia
Best Use of Programmatic
  • Emotive Automotive – PHD (Singapore) for Volkswagen
  • Programmatic ABM for HP PC – Creating an Influential touch-point – PHD (India) with Dataxu for HP India
  • Vivo V9 – PHD Media (India) for Vivo India
Best Localisation of a Global Strategy
  • 24 Hour Doctor – PHD (China) for Lifebuoy

View the full shortlists on Mumbrella.Asia.