PHD Singapore has been announced the winner in Search Innovation at this year’s Premier Partner Awards, presented by Google Partners.

The Premier Partner Awards honour innovation in digital marketing across Search, Mobile, Video, Display, Shopping and Growing Businesses Online.

PHD Singapore defeated four other finalists, ultimately taking home the award for their work for Vim (Unilever) in Vietnam, where they connected brand to demand using real-time triggers and media automation.

The challenge was to reach audiences at exactly the right moment of need and to build a brand connection from there. PHD Singapore’s Search team forged the connection between moment and brand for Vim: when searches for a certain disease crossed a pre-set threshold signalling a need, the ads were activated through an automated script with brilliant success.

PHD is part of a select group of digital specialists that Google celebrates as Premier Partners. To qualify as a Premier Partner, digital marketing agencies and professionals must pass a series of exams and prove their expertise in using and applying Google’s advertising products.