In an outstanding double victory, PHD South Africa not only won the AdFocus Media Agency of the Year award for the first time, but the agency went on to be named the overall Agency of the Year across all disciplines; the winners of each category and their runners-up – as well as agencies that had achieved within a certain points band – are eligible for the overall Agency of the Year award.

The jury considers a number of factors in selecting the Media Agency of the Year, including new business wins, awards, client retention, staff experience, transformation, social responsibility, billings and staff ratios. In short, says AdFocus co-editor, David Furlonger, the jury is looking for a great business.

PHD South Africa’s managing director, Anne Dearnaley, describes PHD as an atypical media agency that employs people with multiple skills, including brand consultants, econometrics specialists, hybrid planners and technologists.

You can read more about the AdFocus Awards and PHD South Africa’s award winning 2016 here.