PHD Spain becomes the academic partner and main collaborator of the first capsule programme “UPdating in Brand Community Management, Social Media Branding & Digital Strategy” with La Salle URL Barcelona and Technova.
It is a concentrated summer course within the Master in Social Media Branding & Digital Strategy of La Salle-URL that will be taught on the university campus of Barcelona. The objective of the course is to facilitate the latest developments and trends in the management of communities and digital brands and innovation in the design and implementation of digital strategies. The programme is aimed at professionals in the sector.
Gemma Vallet, Director of Innovation at PHD Spain: “This is the first summer training capsule, and given the speed with which the digital media and social networks innovate in particular, we hope to repeat this experience during the year. We want to provide professionals with access to training with mentors and recognised experts in the sector and up-to-the-minute content that will enable them to remain at the forefront of our industry and innovate in their communication and marketing.”