Earlier this week PHD UK won Best Digital Out of Home Content at The Drum Content Awards 2018 for their work with luxury cruise line Cunard Line.

The ‘Photographic Journey’ campaign was created in conjunction with indaHash and Clear Channel UK.

For the launch of Cunard’s maiden ‘Photographic Journey’ voyage, the agencies set out to broaden the brand’s appeal with a younger affluent audience, using a sophisticated integrated campaign. It was Cunard’s strongest campaign of the year, reaching over five million users in one week and delivering on key metrics.

See the full list of The Drum Content Awards winners here.