Opening the first day of Web Summit 2017 in Lisbon, Buzzfeed News San Francisco bureau chief Mat Honan discussed how AR and VR will impact our day to day lives with Google vice president of business and ops VR Amit Singh.

Singh talked about 2016’s Cardboard followed by the Google’s recent VR platform product, Daydream, which he described as an “aha moment”.

Discussing the multi-trillion dollar market that is AR, he discussed practical applications like nut-free products coming to life in grocery aisles for shoppers with  allergies, as well as directions leading customers to the products they are seeking. He also felt the medium would have significant influence in teaching children across many disciplines.

By the end of 2017, Singh said there will be a hundred million enabled android devices, with the expectation of AR becoming a core feature over the next couple of years.

Looking to the future, he imagined telecasting in VR through a headset to his father in India so he could feel like he was there at the venue.

The idea of computing is becoming more immersive, interactive and responsive, he concluded, with more people using voice at scale across devices than ever before.